THG Creative Agency – Overview
THG Creative Agency is a Dutch live communication and experience agency specialising in B2E (business-to-employee) and B2B events. From internal culture festivals and leadership offsites to brand activations, incentives and product launches across Europe, we help organisations strengthen the connection between their brand and their people.
We work from ’s-Hertogenbosch and Amsterdam, and operate throughout Europe — frequently in the Alps, along the Mediterranean coast, and at key business hubs across the continent.
What We Do
THG develops, designs and produces live events and programmes that connect people to strategy, culture and each other. Our expertise spans:
Employee Engagement & Internal Events (B2E)
- Culture festivals, company celebrations
- Leadership & management offsites
- Strategy kick-offs and annual meetings
- Onboarding activations and internal brand experiences
Incentive & Reward Experiences
- European incentive trips
- High-energy leadership journeys
- Recognition programmes
- Alpine and Mediterranean offsites
Brand & Customer Events (B2B)
- Brand activations
- Product launches
- Innovation showcases
- Partner events and customer experiences
Stage, Show & Visual Identity
- Concept development
- Stage & show direction
- Event identity and design
- Content, motion & storytelling
Who We Work For
We support brands across sectors including retail, FMCG, beauty, finance, consultancy, legal, tech and mobility.
A selection of brands we’ve partnered with:
Deloitte, Porsche, Keune, AS Watson, Kruidvat, Social Deal, AkzoNobel, JDE, De Brauw, Goodman Group, and more.
Where We Operate
We design and deliver events throughout Europe, including:
- The Netherlands (nationwide)
- Austria, Switzerland & France (Alps)
- Spain, Italy & France (Mediterranean)
- Belgium, Germany, UK, Luxembourg
Our work ranges from intimate strategy retreats to high-impact gatherings with thousands of guests.
Why Brands Choose THG
- Employee-first mindset: We specialise in the human side of organisations.
- Hospitality DNA: rooted in genuine care, service and experience.
- Creative direction + production: concept-to-live execution under one roof.
- High reliability: long-term collaborations with repeat clients.
- International reach: expert in cross-border travel, logistics & multi-day experiences.
- Experience with C-suite & leadership audiences.
Fast Facts
- 12.5+ years of experience
- 20+ large-scale internal events per year
- Projects delivered in 10+ countries
- 1,000–10,000+ total yearly participants across projects
- Full in-house project, creative & production team