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Monkey business - PIA Group
Last year they said, “That event was Monkeys.”
This year they came to us and quietly dared: “make it King Kong.”
PIA Group isn’t just one firm. It’s a bold alliance of local accountancy and advisory offices joining forces under a single flag; a powerhouse with growth paced so fast, even company culture has to sprint to keep up.
That’s where THG comes in. We don’t just do events. We get to the heart of culture. Fast. Then we turbocharge it, remix it, and serve it back in a way that turns company strategy into your favourite morning smoothie. Because sure, culture eats strategy for breakfast… but we’re like, why the F can’t we have both?
We took this raw factory floor and made it electric. Activations ran simultaneously across the venue. Not in order, but in glorious, high-voltage chaos. A real elevator pitch inside an elevator, where the bravest voices won prizes and applause. A cyber escape room tested reflexes and wits, so even seasoned nerds panicked at the wrong click. Activations pulsed, switched, overlapped. Pretty sweet stuff.
As we moved through the night, LED wristbands flickered in sync with the beats and grouped local offices by color and frequency. When the main event hit, all bands shined bright blue; true PIA fashion. Floors shook. Voices rose. Hidden in the spectacle were the values PIA lives by - integrity, ambition, connection - inked into moments you thought were just fun.
And so we closed it out with a pretty epic party. The lights dimmed, the bass dropped, and the room went full throttle.
We just threw the kind of party that people whisper about on Mondays. That’s culture having breakfast. King Kong ain’t got shit on us.
Did we get you?
If you are inspired by our projects, send us an email or give us a call at +31612345678. We are happy to put your imagination into reality too.
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