What if your whole company could go on holiday together? For Social Deal, we created Camping Sonnedeal: a three-day, fully immersive summer festival that brought the vibe of a laid-back camping trip to life, scaled up for the entire team.
A Summer Escape for the Entire Company
Social Deal
Venue Creation
We built a full pop-up campsite village from scratch, complete with pre-pitched tents, outdoor hangouts, food courts, and stage areas. Designed for over 300 guests, the space balanced comfort and nostalgia with a bit of tacky Camping life, combining classic camping stereotypes with the energy of a modern staff event.
Experience Programming
The days were filled with sun-soaked challenges, communal dining, wellness moments and unexpected encounters, while the nights delivered full-on festival energy; with campfire sessions, DJ sets, live performances, and a few surprise headliners no one saw coming.
Visual Identity & Merch
From custom camping gear and branded signage to welcome packs and teamwear, the visual identity of Camping Sonnedeal made it feel like a real summer brand. Playful, colourful and proudly low-key and low-brow; the kind of event that makes memories stick.
At a glance
• Client: Social Deal
• Type: Internal Brand Festival
• Audience: Employees & internal stakeholders (ca. 220 guests)
• Format(s): Camping festival, multi-day gathering, team celebration
• Location: Landgoed Energy Up, Zeewolde, Netherlands
• Our role: Venue build-up, experience design, show production, visual identity & brand integration
Did we get you?
If you are inspired by our projects, send us an email or give us a call at +31612345678. We are happy to put your imagination into reality too.
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