For this special project we basically did for ourselves, we created Brand New Coffee, a unique label that delivers freshly roasted coffee beans directly to your doorstep. Brand New Coffee has a unique subscription model that allows consumers to select the amount of coffee they drink, automatically matching them with a specific delivery plan. This ensures that consumers always have fresh coffee, without waste or running out. The label has three varieties named Billie, Charlie, and Nicky, each with a specific flavour profile and character.
Lekker bakkie
Brand New Coffee
Visual ID
Our agency was responsible for creating the name and visual identity of the label, from the logo to the website, packaging, and social media content. We designed a custom brand from scratch, using colors, fonts, artwork, and photography to create a unique and cohesive visual identity.
Multimedia design
In addition to the visual identity, our agency also created explanatory animations and videos, social media content, and the website and webshop. We ensured that all communication channels were seamlessly incorporated into the brand, making for a smooth and enjoyable customer experience; from concept to market positioning, from supply chain to webshop.
Product launch
When it came to the product launch, our agency developed a go-to-market strategy that included product samplers, online campaigns, and collaborations with other brands. This helped to raise brand awareness and generate interest in the new label.
Brand New Coffee is the perfect choice for coffee lovers who appreciate fresh, high-quality coffee and a seamless customer experience. We are proud to have been a part of this project and to have created a unique and successful coffee label from scratch.
Did we get you?
If you are inspired by our projects, send us an email or give us a call at +31850657142. We are happy to put your imagination into reality too.
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