The Future Is...

Every once in a while we create one of those unforgettable events that pushes the boundaries of inspiration, often driven by our clients ambitions. “The Future Is….” for our friends at Keune, the leading hair cosmetics brand, is such a project. This inspirational day was exclusively designed for Keune’s “Ambassadors” - the top hair salons in the Netherlands along with their employees. Hosted at the iconic Fabrique in Utrecht, this event brought together 700 hair stylists from all around the Netherlands for a day of new product launches, styling demonstrations and an immersive trade show exhibition that showcased Keune’s diverse product lines.

Keune Haircosmetics

Show flow & direction

The show flow of “The Future Is….” was prepared and executed to create an engaging live show that captivated the audience. Our team was responsible for all technical planning and setup of the main stage, ensuring that every detail, from lighting to sound, is perfectly synchronised to create a truly epic experience. Acrobatic acts, musical performances and dynamic choreography added extra elements of excitement, creating a show that is not only informative but also entertaining. Our show calling team orchestrated the event seamlessly, creating an unforgettable experience that left the audience highly stoked.

Exhibition design

During breaks at the main stage, visitors had the chance to enter other parts of the Fabrique, where our design team delivered a bit of magic at the Keune Trade floor. Our team created custom stands for each product line, with unique styling that matched the essence of the brand. The trade show exhibition was designed to be interactive and allowed attendees to experience Keune’s products up close and personal, while also providing ample opportunities for networking and engagement.

Content development

Multimedia design plays a pivotal role in enhancing the overall experience of “The Future Is….” Our team created stunning animations and audio, as well and visually appealing keynotes that delivered information in a dynamic and engaging way. Onsite branding is an extremely important element in these matters, to provide a cohesive and immersive brand experience. Every multimedia element is designed to captivate and inspire, creating a cool and cutting-edge event that sets the stage for the future of the hair cosmetics industry.

Did we get you?

If you are inspired by our projects, send us an email or give us a call at +31850657142. We are happy to put your imagination into reality too.

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