Doe het groots, doe het Makro

Our partnership with Makro/Metro has been an exciting adventure, as we’ve designed, constructed, and promoted their exhibition stands at various hospitality trade shows across the Netherlands. Our approach is rooted in Makro’s exhibition strategy statement, a blueprint we crafted during a 12-month creative process, ensuring that each project is aligned with their vision.

Exhibition design
Hospitality design
Activation design

Makro

Exhibition design

When it comes to exhibition design, we go above and beyond to create custom stand designs that truly stand out. Our creative team brings their creativity to life with stunning 3D renders, elevating Makro’s brand presence on the show floor. But it’s not just about aesthetics - we also strive to create engaging activations that leave a lasting impression.

Hospitality design

Hospitality is at the heart of our design approach, as we aim to create spaces that not only showcase Makro’s products but also provide an immersive and enjoyable experience for visitors. Featuring a Michelin-star chef and crafted customized menus, the popup restaurant was a culinary oasis where guests could indulge in exquisite cuisine while experiencing the best of Makro’s offerings. The combination of top-notch culinary skills and Makro’s premium products creates a unique and memorable experience for visitors, making it a highlight of every trade show.

Activation design

Activation is another key element of our approach, as we strive to create collaborations that go beyond the traditional trade show experience. Various unique collaborations such as a chef-cloth designed in collaboration with a tattoo artist, or an opening show with a drum act featuring the legendary Golden Earring drummer using Makro’s pans as a drum kit; we’ve seen it all. We believe that a successful exhibition is not just about showcasing products, but also about creating memorable moments that captivate and engage the audience.